James Boag Brewery Tours and Activities

Beer lovers and history buffs alike will find what they’re looking for inside Launceston’s historic Tamar Hotel, dating back to 1826 and today housing the James Boag Brewery Experience.

The museum highlights the Tasmanian brewing company’s history since its founding in 1883 by James Boag and his son. You’ll learn the fascinating story of the Boag family, but the real highlight is the brewery tour.

The brewery tour is 1.5 hours of pure unadulterated beer appreciation – explore the brewing process in detail then taste the award-winning beers, with local Tasmanian cheeses to soak up the amber nectar.

As a general guide, Boag’s beers are noted for their quality and style, and include a European-style pilsner, traditional draught lager and traditional English pale ale.

Entry to the museum is free, though the tour is not, and Boag's also features a café, gift shop and beer garden where visitors can relax and sample some beer.